About the Plain Data Campaign

Big data, fast data, linked data, open data … it seems like we’re drowning in all the  flavours of special data that are going to change the world and revolutionise our lives.

Here at the Plain Data Campaign, we believe there are only two types of data. There’s the type that helps busy people get work done, and the type that doesn’t. I wonder if you can guess which type we prefer.

How are you doing?

This campaign was started by Lucy Knight and Martin Howitt; two colleagues who, while working in local government, were lucky enough to attend an accelerator course in London. While we were developing a product – a plain data dashboard – we realised we were also developing a movement.

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